{"id":20298,"date":"2022-04-04T13:30:00","date_gmt":"2022-04-04T10:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=20298"},"modified":"2022-04-04T12:36:54","modified_gmt":"2022-04-04T09:36:54","slug":"turkiyenin-dijital-reklam-sampiyonlari-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/turkiyenin-dijital-reklam-sampiyonlari-belli-oldu\/","title":{"rendered":"T\u00fcrkiye&#8217;nin dijital reklam \u015fampiyonlar\u0131 belli oldu"},"content":{"rendered":"\n<p>Gemius 2021 y\u0131l\u0131na damga vuran markalar ile ilgili \u00f6zel bir \u00e7al\u0131\u015fma yapt\u0131. \u015eirketlerin reklam \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmalar ile 2021 y\u0131l\u0131n\u0131n dijital reklam \u015fampiyonlar\u0131 belirlendi. \u00d6zel dijital \u00f6l\u00e7\u00fcmleme tekniklerini kullanarak son y\u0131llarda ara\u015ft\u0131rmalar\u0131 ile sekt\u00f6rde dikkat \u00e7ekmeyi ba\u015faran Gemius, \u00e7al\u0131\u015fmalar\u0131 ile markalar\u0131n 2021 y\u0131l\u0131ndaki \u00f6n plana ald\u0131\u011f\u0131 kriterlerin de \u00f6\u011frenilmesini sa\u011flad\u0131.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fte dijital reklam \u015fampiyonlar\u0131<\/h2>\n\n\n\n<p>2021 y\u0131l\u0131 genelinde dijital reklam \u015fampiyonu markalar listesinin zirvesinde Trendyol yer ald\u0131. Hemen hemen t\u00fcm reklam alanlar\u0131n\u0131 kullanarak 2021 y\u0131l\u0131 i\u00e7erisindeki b\u00fcy\u00fcmesini s\u00fcrd\u00fcren \u015firket, b\u00f6ylece sekt\u00f6rdeki t\u00fcm rakiplerine kar\u015f\u0131 da b\u00fcy\u00fck bir fark yaratmay\u0131 ba\u015fard\u0131. \u0130\u015fte ilk 10\u2019da yer alan markalar;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trendyol<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/trendyol.indir.com\/android\" target=\"_blank\" rel=\"noreferrer noopener\">Trendyol indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/trendyol.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Trendyol indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hepsiburada<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/hepsiburada.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Hepsiburada indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/hepsiburada.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Hepsiburada indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yemeksepeti<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/yemeksepeti.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Yemeksepeti indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/yemeksepeti.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Yemeksepeti indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getir<\/h3>\n\n\n\n<p>Android i\u00e7in Getir indir<\/p>\n\n\n\n<p>iOS i\u00e7in Getir indir<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c7i\u00e7eksepeti<\/h3>\n\n\n\n<p>Android i\u00e7in \u00c7i\u00e7eksepeti indir<\/p>\n\n\n\n<p>iOS i\u00e7in \u00c7i\u00e7eksepeti indir<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sahibinden.com<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/sahibindencom.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Sahibinden.com indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/sahibindencom.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Sahibinden.com indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vodafone<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/vodafone-yanimda.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Vodafone indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/vodafone-yanimda.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Vodafone indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">n11.com<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/n11com.indir.com\/android\" target=\"_blank\" rel=\"noopener\">n11.com indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/n11com-alisverisin-adresi.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">n11.com indir<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vivense<\/h3>\n\n\n\n<p>Android i\u00e7in Vivense indir<\/p>\n\n\n\n<p>iOS i\u00e7in Vivense indir<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spotify<\/h3>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/spotify-music.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Spotify indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/spotify.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Spotify indir<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"645\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-4.png\" alt=\"\" class=\"wp-image-20299\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-4.png 600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-4-167x180.png 167w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Erkek ve kad\u0131nlarda farklar dikkat \u00e7ekti<\/h2>\n\n\n\n<p>Markalar\u0131n cinsiyete g\u00f6re yap\u0131lan ayr\u0131m\u0131nda, kad\u0131nlara ula\u015fmay\u0131 ba\u015faran dijital reklam \u015fampiyonu Trendyol oldu. \u0130lk 10 aras\u0131na girmeyi ba\u015faran farkl\u0131 marka ve \u015firketlerde ise A101, Migros, LC Waikiki dikkat \u00e7ekti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"763\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-5.png\" alt=\"\" class=\"wp-image-20300\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-5.png 600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-5-142x180.png 142w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Erkeklere ula\u015fmay\u0131 ba\u015faran ve reklam \u00e7al\u0131\u015fmalar\u0131 ile dikkat \u00e7eken markalarda ise ilk 10 aras\u0131na farkl\u0131 marka olarak sadece Turkcell girebildi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"779\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-6.png\" alt=\"\" class=\"wp-image-20301\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-6.png 600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/04\/unnamed-6-139x180.png 139w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gen\u00e7lerde Trendyol yine lider!<\/h2>\n\n\n\n<p>18 ile 24 ya\u015f aral\u0131\u011f\u0131ndaki hedef kitleye ula\u015fma noktas\u0131nda da Trendyol ilk s\u0131radaki yerini korudu. Trendyol&#8217;un arkas\u0131nda ise Hepsiburada, Yemeksepeti, Getir, \u00c7i\u00e7eksepeti, Vodafone, Migros, Spotify sahibinden.com ve Facebook yer ald\u0131. Facebook, di\u011fer s\u0131ralamalarda ilk 10 i\u00e7erisine girmeyi ba\u015faramasa da gen\u00e7lere y\u00f6nelik 2021\u2019de \u00f6nemli bir hamle yapt\u0131.<\/p>\n\n\n\n<p>2021 y\u0131l\u0131 video reklamlar \u015fampiyonu ise \u00c7i\u00e7eksepeti oldu. 646 GRP\u2019ye ula\u015fan \u00c7i\u00e7eksepeti\u2019ni takip edenler ise s\u0131ras\u0131yla Trendyol, Bebelac, Migros, Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gemius 2021 y\u0131l\u0131na damga vuran markalar ile ilgili \u00f6zel bir \u00e7al\u0131\u015fma yapt\u0131. \u015eirketlerin reklam \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmalar ile 2021 y\u0131l\u0131n\u0131n dijital reklam \u015fampiyonlar\u0131 belirlendi. \u00d6zel dijital \u00f6l\u00e7\u00fcmleme tekniklerini kullanarak son y\u0131llarda ara\u015ft\u0131rmalar\u0131 ile sekt\u00f6rde dikkat \u00e7ekmeyi ba\u015faran Gemius, \u00e7al\u0131\u015fmalar\u0131 ile markalar\u0131n 2021 y\u0131l\u0131ndaki \u00f6n plana ald\u0131\u011f\u0131 kriterlerin de \u00f6\u011frenilmesini sa\u011flad\u0131.&nbsp; \u0130\u015fte dijital reklam \u015fampiyonlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":20307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-20298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liste"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/20298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=20298"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/20298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/20307"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=20298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=20298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=20298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}