{"id":19634,"date":"2022-03-25T14:00:00","date_gmt":"2022-03-25T11:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=19634"},"modified":"2022-03-25T11:41:27","modified_gmt":"2022-03-25T08:41:27","slug":"premium-akilli-telefon-satislari-zirveye-ulasti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/premium-akilli-telefon-satislari-zirveye-ulasti\/","title":{"rendered":"Premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131 zirveye ula\u015ft\u0131"},"content":{"rendered":"\n

2021, artan maliyetler, \u00e7ip s\u0131k\u0131nt\u0131s\u0131 ve tedarik sorunlar\u0131 nedeniyle zorlu ge\u00e7se de premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131 zirveye ula\u015ft\u0131.<\/p>\n\n\n\n

Counterpoint Research taraf\u0131ndan yap\u0131lan son ara\u015ft\u0131rmaya g\u00f6re premium ak\u0131ll\u0131 telefon segmentinde y\u00fczde 24 oran\u0131nda y\u00fckseli\u015f ya\u015fand\u0131. Ya\u015fanan y\u00fckseli\u015f, di\u011fer segmentlere g\u00f6re y\u00fczde 7 oran\u0131nda bir fark\u0131n olmas\u0131n\u0131 sa\u011flad\u0131. Pek \u00e7ok ak\u0131ll\u0131 telefon tarihi rekorlar k\u0131rarken 2021 y\u0131l\u0131nda sat\u0131\u015f\u0131 yap\u0131lan her d\u00f6rt ak\u0131l\u0131 telefondan birisi premium model oldu. premium modellere y\u00f6nelik talebin artmas\u0131nda en \u00f6nemli etkenlerden birisi 5G oldu. 5G modellerine y\u00f6nelik taleplerin artmas\u0131n\u0131n ard\u0131ndan premium modeller \u00f6nceki y\u0131llara g\u00f6re daha fazla sat\u0131\u015f ger\u00e7ekle\u015ftirdi. Bununla birlikte Oppo, Vivo, Xiaomi ve Apple gibi \u015firketler, \u00c7in ve Bat\u0131 Avrupa’da aktif olarak b\u00fcy\u00fcd\u00fc.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Huawei\u2019nin Bo\u015flu\u011fu Dolduruldu<\/h2>\n\n\n\n

2021’deki premium pazar b\u00fcy\u00fcmesi hakk\u0131nda yorum yapan Counterpoint Research Ara\u015ft\u0131rma Direkt\u00f6r\u00fc Tarun Pathak, \u201c2021’deki premium pazar b\u00fcy\u00fcmesi, de\u011fi\u015ftirme talebi, OEM stratejileri ve tedarik zinciri dinamikleri dahil olmak \u00fczere bir dizi fakt\u00f6rden kaynakland\u0131. Geli\u015fmekte olan ekonomilerde uygun fiyatl\u0131 premium segmente yap\u0131lan y\u00fckseltmeler ve geli\u015fmi\u015f ekonomilerde 5G cihazlar\u0131n\u0131n yenilenmesi talebi, b\u00fcy\u00fcmeyi h\u0131zland\u0131rd\u0131. Apple, OPPO, Vivo ve Xiaomi gibi OEM’ler, Huawei’nin \u00f6zellikle \u00c7in ve Bat\u0131 Avrupa’da b\u0131rakt\u0131\u011f\u0131 premium pazar bo\u015flu\u011fundan yararlanmak i\u00e7in agresif davrand\u0131. Bu da segmentteki b\u00fcy\u00fcmeyi tetikledi. Tedarik zinciri sorunlar\u0131n\u0131n ortas\u0131nda, ekosistem oyuncular\u0131 artan marjlar ve karl\u0131l\u0131k nedeniyle premium segment cihazlara \u00f6ncelik verdi. 2020’deki sat\u0131\u015f ve lansman programlar\u0131n\u0131n pandemiden etkilenmesi nedeniyle b\u00fcy\u00fcme oran\u0131 2021’de de biraz daha y\u00fcksekti.” dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Segment 2021’de En Y\u00fcksek Seviyeye Ula\u015ft\u0131<\/h2>\n\n\n\n

\u015eirketlere y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmalarda Apple zirveye ula\u015fm\u0131\u015f durumda. Premium cihaz segmentinin %60’\u0131n\u0131 elinde bulunduran Apple, b\u00f6ylece t\u00fcm rakiplerini ge\u00e7meyi ba\u015fard\u0131. Bunun en \u00f6nemli nedeni ise iPhone 12 ve iPhone 13 serisinin iyi sat\u0131\u015flara ula\u015fmas\u0131 oldu.<\/p>\n\n\n\n

Samsung, Apple’dan sonra y\u00fczde 6 oran\u0131yla ikinci s\u0131raya yer ald\u0131. Galaxy S21 serisi cihazlar \u015firket i\u00e7in y\u00fcksek sat\u0131\u015f rakamlar\u0131na ula\u015ft\u0131. Ancak \u015firketin Galaxy S21 FE modelini piyasaya ge\u00e7 s\u00fcrmesi sat\u0131\u015flar\u0131n\u0131n beklentilerin alt\u0131nda kalmas\u0131na eden oldu. 2021 y\u0131l\u0131nda premium segmentteki en b\u00fcy\u00fck b\u00fcy\u00fcme Oppo ve Vivo sat\u0131\u015flar\u0131nda ya\u015fand\u0131. \u015eirketlerin y\u0131ll\u0131k b\u00fcy\u00fcmesi s\u0131ras\u0131yla %116 ve %103 oldu.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

2021, artan maliyetler, \u00e7ip s\u0131k\u0131nt\u0131s\u0131 ve tedarik sorunlar\u0131 nedeniyle zorlu ge\u00e7se de premium ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131 zirveye ula\u015ft\u0131. Counterpoint Research taraf\u0131ndan yap\u0131lan son ara\u015ft\u0131rmaya g\u00f6re premium ak\u0131ll\u0131 telefon segmentinde y\u00fczde 24 oran\u0131nda y\u00fckseli\u015f ya\u015fand\u0131. Ya\u015fanan y\u00fckseli\u015f, di\u011fer segmentlere g\u00f6re y\u00fczde 7 oran\u0131nda bir fark\u0131n olmas\u0131n\u0131 sa\u011flad\u0131. Pek \u00e7ok ak\u0131ll\u0131 telefon tarihi rekorlar k\u0131rarken 2021 y\u0131l\u0131nda […]<\/p>\n","protected":false},"author":6,"featured_media":19635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-19634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/19634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=19634"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/19634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/19635"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=19634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=19634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=19634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}