{"id":18851,"date":"2022-03-18T14:00:00","date_gmt":"2022-03-18T11:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=18851"},"modified":"2022-03-18T12:50:39","modified_gmt":"2022-03-18T09:50:39","slug":"kuresel-tws-kulaklik-sevkiyati-yuzde-24-artti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/kuresel-tws-kulaklik-sevkiyati-yuzde-24-artti\/","title":{"rendered":"K\u00fcresel TWS kulakl\u0131k sevkiyat\u0131 y\u00fczde 24 artt\u0131"},"content":{"rendered":"\n

Kablosuz kulakl\u0131k pazar\u0131 ge\u00e7en y\u0131l\u0131 b\u00fcy\u00fcme ile kapatt\u0131 ve ba\u015far\u0131l\u0131 bir y\u0131l\u0131 geride b\u0131rakt\u0131. Sat\u0131\u015flar ve elde edilen gelir a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir s\u0131\u00e7raman\u0131n ya\u015fand\u0131\u011f\u0131 2021 y\u0131l\u0131nda sekt\u00f6r lideri ise Apple oldu.<\/p>\n\n\n\n

Counterpoint Research taraf\u0131ndan yap\u0131lan yeni pazar ara\u015ft\u0131rmas\u0131 \u00f6ncesi tahminler korona vir\u00fcs ve pandemi d\u00f6nemi nedeniyle d\u00fc\u015f\u00fckt\u00fc. Ancak ya\u015fanan t\u00fcm olumsuzluklara ra\u011fmen sekt\u00f6rde 300 milyon adet sat\u0131\u015f rakamlar\u0131na ula\u015f\u0131ld\u0131. Markalar\u0131n yeni d\u00f6nemdeki etkinli\u011finde ciddi bir y\u00fckseli\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6zlerden ka\u00e7mazken, sekt\u00f6r\u00fcn lideri Apple yerini korumay\u0131 ba\u015fard\u0131. Airpods ve Airpods Pro gibi modelleri ile kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131lamay\u0131 ba\u015faran Apple, Samsung ve Xiaomi gibi t\u00fcm rakiplerini geride b\u0131rakt\u0131.<\/p>\n\n\n\n

Samsung\u2019tan \u00f6nemli at\u0131l\u0131m<\/h2>\n\n\n\n

2021 y\u0131l\u0131 geneline bak\u0131ld\u0131\u011f\u0131nda \u00f6zellikle en \u00e7ok sat\u0131\u015f yapan \u015firketlerden bir tanesi Samsung oldu. \u015eirket Galaxy Buds Pro ve Galaxy Buds 2 sat\u0131\u015flar\u0131nda y\u0131ll\u0131k bazda y\u00fczde 33’l\u00fck b\u00fcy\u00fck bir art\u0131\u015f kaydetti.<\/p>\n\n\n\n

Marka s\u0131ralamalar\u0131 ayn\u0131 kald\u0131<\/h2>\n\n\n\n

2020 ile 2021 y\u0131llar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 tabloda Apple y\u00fczde 5\u2019lik bir pazar kayb\u0131 ya\u015fam\u0131\u015f durumda. 2020 y\u0131l\u0131nda y\u00fczde 30\u2019luk bir paya sahip olan Apple, 2021 y\u0131l\u0131nda y\u00fczde 25’e geriledi. Buna kar\u015f\u0131n sekt\u00f6rdeki pay\u0131 hi\u00e7 de\u011fi\u015fmeyen Xiaomi, elde etti\u011fi Y\u00fczde 9\u2019luk pay ile ikinci s\u0131rada yer almay\u0131 ba\u015fard\u0131. Elde etti\u011fi sat\u0131\u015flar ile 2020 y\u0131l\u0131nda y\u00fczde 6.7 oran\u0131nda pay alan Samsung ise 2021’de y\u00fczde 7.2 lik bir paya ula\u015fmay\u0131 ba\u015fard\u0131. B\u00f6ylece rakipleriyle aras\u0131ndaki fark\u0131 biraz daha kapatt\u0131. JBL ise y\u00fczde 4\u2019l\u00fck pay\u0131n\u0131 2021 y\u0131l\u0131 itibari ile y\u00fczde 4.2\u2019ye \u00e7\u0131kard\u0131. Sekt\u00f6rdeki genel durum ise \u015f\u00f6yle;<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fiyatlarda farkl\u0131 markalar \u00f6ne \u00e7\u0131kt\u0131<\/h2>\n\n\n\n

TWS pazar\u0131nda 50 dolar alt\u0131, 50 dolar ile 100 dolar gibi farkl\u0131 fiyat aral\u0131klar\u0131na g\u00f6re de marka – model k\u0131yaslamalar\u0131 yap\u0131ld\u0131. Segmentlerde JBL ve Xiaomi, amiral gemisi modelleriyle 50-100 dolarl\u0131k segmentteki b\u00fcy\u00fcmeye \u00f6nc\u00fcl\u00fck etti. Apple ise y\u00fczde 75’lik bir payla 200 dolar \u00fcst\u00fc segmentinde b\u00fcy\u00fcmeyi sa\u011flad\u0131. 50 dolar alt\u0131ndaki segmente ise Xiaomi sat\u0131\u015flar\u0131n\u0131 artt\u0131rd\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Raporda 2021 y\u0131l\u0131 de\u011ferlendirmesi yapan K\u0131demli Analist Liz Lee, \u201c50 dolar\u0131n alt\u0131ndaki segmente odaklanan Xiaomi, \u00fcr\u00fcn yelpazesini 50-100 dolar aral\u0131\u011f\u0131na geni\u015fletmeye \u00e7al\u0131\u015f\u0131rken, 50 dolar \u2013 100 dolar aras\u0131 segment \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcd\u00fc. Ayr\u0131ca; OPPO, OnePlus ve Realme gibi ak\u0131ll\u0131 telefon \u00fcreticilerinin Skullcandy, JLab ve Nothing gibi geli\u015fmekte olan markalara kar\u015f\u0131 rekabet i\u00e7erisine girmesi 50-100 dolarl\u0131k segmentteki rekabeti artt\u0131rd\u0131. T\u00fcm bu rekabet, uygun fiyatlarla kaliteli ve daha fazla \u00f6zellik sunan yeni \u00fcr\u00fcnlerin 2021\u2019de piyasaya s\u00fcr\u00fclmesiyle sonu\u00e7land\u0131.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Kablosuz kulakl\u0131k pazar\u0131 ge\u00e7en y\u0131l\u0131 b\u00fcy\u00fcme ile kapatt\u0131 ve ba\u015far\u0131l\u0131 bir y\u0131l\u0131 geride b\u0131rakt\u0131. Sat\u0131\u015flar ve elde edilen gelir a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir s\u0131\u00e7raman\u0131n ya\u015fand\u0131\u011f\u0131 2021 y\u0131l\u0131nda sekt\u00f6r lideri ise Apple oldu. Counterpoint Research taraf\u0131ndan yap\u0131lan yeni pazar ara\u015ft\u0131rmas\u0131 \u00f6ncesi tahminler korona vir\u00fcs ve pandemi d\u00f6nemi nedeniyle d\u00fc\u015f\u00fckt\u00fc. Ancak ya\u015fanan t\u00fcm olumsuzluklara ra\u011fmen sekt\u00f6rde 300 milyon […]<\/p>\n","protected":false},"author":6,"featured_media":18854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/18851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=18851"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/18851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/18854"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=18851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=18851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=18851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}