{"id":17339,"date":"2022-02-28T23:18:18","date_gmt":"2022-02-28T20:18:18","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=17339"},"modified":"2022-02-28T23:18:23","modified_gmt":"2022-02-28T20:18:23","slug":"tiktok-markalar-icin-2022-trendlerini-acikladi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/tiktok-markalar-icin-2022-trendlerini-acikladi\/","title":{"rendered":"TikTok markalar i\u00e7in 2022 trendlerini a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n

1 milyar\u0131 a\u015fk\u0131n kullan\u0131c\u0131n\u0131n 2021 y\u0131l\u0131nda TikTok <\/a>kullanmas\u0131, markalar i\u00e7in de pek \u00e7ok farkl\u0131 e\u011filimlerin ortaya \u00e7\u0131kmas\u0131n\u0131 ve 2022 y\u0131l\u0131nda yol g\u00f6stermesini sa\u011flad\u0131. TikTok taraf\u0131ndan markalar i\u00e7in \u00f6zel olarak haz\u0131rlanan k\u0131lavuzda, 4 farkl\u0131 konsept dahilinde 2022 y\u0131l\u0131na y\u00f6nelik \u00f6neriler payla\u015f\u0131ld\u0131. What\u2019s Next Report olarak adland\u0131r\u0131lan yeni raporda 2022 y\u0131l\u0131nda markalar i\u00e7in topluluk ticareti, sesin evrimi, yeni yarat\u0131c\u0131 r\u00fcya tak\u0131m\u0131 ve marka g\u00fcvenli\u011fini yaratmak olmak \u00fczere 4 farkl\u0131 kategori alt\u0131nda \u00f6neriler sunuldu. <\/p>\n\n\n\n

TikTok Android Uygulamas\u0131<\/a><\/p>\n\n\n\n

TikTok iOS Uygulamas\u0131<\/a><\/p>\n\n\n\n

Topluluk Ticareti<\/h2>\n\n\n\n

TikTok taraf\u0131ndan yap\u0131lan incelemelerde kullan\u0131c\u0131lar\u0131n y\u00fczde 75\u2019inin TikTok\u2019ta etkile\u015fimde oldu\u011fu markalardan daha fazla al\u0131\u015fveri\u015f yapma e\u011filimi oldu\u011fu belirlendi. Kullan\u0131c\u0131lar\u0131n y\u00fczde 67\u2019isi ise istenmedi\u011fi zamanlarda dahi TikTok\u2019un al\u0131\u015fveri\u015f yapma konusunda ilham verdi\u011fi konusunda hemfikir.<\/p>\n\n\n\n

Markalar\u0131n do\u011fru bir politika ile TikTok\u2019ta yer almas\u0131 halinde \u00fcr\u00fcn ve hizmet sat\u0131\u015flar\u0131n\u0131 kolay bir \u015fekilde yapabilece\u011fini \u00f6ne s\u00fcren TikTok, topluluk ticaretinin 2022 y\u0131l\u0131nda geli\u015fmesini ve daha iyi bir deneyim sunmas\u0131n\u0131 bekliyor. Marka, i\u015fletmelerin do\u011fru ara\u00e7lar ve i\u00e7erikler ile t\u00fcketicilere ula\u015fmas\u0131 halinde TikTok\u2019taki milyarlarca insana hizmet sunma imkan\u0131 olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. <\/p>\n\n\n\n

Sesin Evrimi<\/h2>\n\n\n\n

\u201cSes, TikTok deneyiminin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r ve hikaye anlatma \u015feklimizi de\u011fi\u015ftirir. TikTok’ta trend olan \u015fark\u0131lar\u0131n, \u00e7e\u015fitli t\u00fcrlerden, halihaz\u0131rda \u00fcnl\u00fc olan veya y\u0131ld\u0131z\u0131 yeni parlayan sanat\u00e7\u0131lar\u0131n bir ortalamas\u0131ndan olu\u015ftu\u011funu fark ettik.\u201d diyerek platformdaki ses konusuna da ayr\u0131 bir \u00f6nem veren TikTok\u2019ta kullan\u0131c\u0131lar\u0131n y\u00fczde 88’i daha iyi bir uygulama deneyiminin ses ile ya\u015fanabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

TikTok\u2019ta kullan\u0131c\u0131lar\u0131n bir sesi duyduktan sonra onu daha fazla merak etti\u011fi ve ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u015firket, m\u00fczik alan\u0131nda yer alan markalar\u0131n TikTok\u2019un bu g\u00fcc\u00fcnden yararlanabilece\u011fini \u00f6neriyor. <\/p>\n\n\n\n

Yeni Yarat\u0131c\u0131 R\u00fcya Tak\u0131m\u0131<\/h2>\n\n\n\n

TikTok kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 62\u2019si i\u00e7erik olu\u015fturucu olarak da bilinen kullan\u0131c\u0131lar\u0131n, sat\u0131n alma noktas\u0131nda belirleyici oldu\u011funu s\u00f6yl\u00fcyor. \u0130\u00e7erik \u00fcreticileri ile yap\u0131lacak bir marka \u00e7al\u0131\u015fmas\u0131 ise markalar\u0131n ve \u00fcr\u00fcnlerin platformda daha fazla \u00f6n planda olmas\u0131n\u0131 sa\u011flayacak.<\/p>\n\n\n\n

Marka G\u00fcvenli\u011fi Yaratmak<\/h2>\n\n\n\n

TikTok\u2019un son \u00f6nerisi ise marka g\u00fcvenli\u011fini yaratmak. \u201cTikTok toplulu\u011funun g\u00fcvenli\u011fine olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 yans\u0131tan ya\u015fa uygun gizlilik ve g\u00fcvenlik ayarlar\u0131, nezaketi te\u015fvik etmek, zorbal\u0131kla m\u00fccadele etmek ve yanl\u0131\u015f bilgilenin yay\u0131lmas\u0131n\u0131 engellemek gibi bir dizi politika, \u00fcr\u00fcn ve giri\u015fim sunarak, zorbal\u0131k konusunda fark\u0131ndal\u0131\u011f\u0131 art\u0131rmaya y\u00f6nelik kampanyalar\u0131m\u0131zla g\u00fcvenli\u011fe olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 g\u00f6stermeye devam ediyoruz.\u201c denilerek duyurulan yeni \u00f6zellik, markalar\u0131n ve kullan\u0131c\u0131lar\u0131n g\u00fcvenli bir \u015fekilde platformda yer alabilece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

TikTok mevcut trendlerin 2022 y\u0131l\u0131nda \u00f6n planda olaca\u011f\u0131n\u0131 vurgularken, markalara da i\u015f birli\u011fi \u00e7a\u011fr\u0131s\u0131 yap\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"

1 milyar\u0131 a\u015fk\u0131n kullan\u0131c\u0131n\u0131n 2021 y\u0131l\u0131nda TikTok kullanmas\u0131, markalar i\u00e7in de pek \u00e7ok farkl\u0131 e\u011filimlerin ortaya \u00e7\u0131kmas\u0131n\u0131 ve 2022 y\u0131l\u0131nda yol g\u00f6stermesini sa\u011flad\u0131. TikTok taraf\u0131ndan markalar i\u00e7in \u00f6zel olarak haz\u0131rlanan k\u0131lavuzda, 4 farkl\u0131 konsept dahilinde 2022 y\u0131l\u0131na y\u00f6nelik \u00f6neriler payla\u015f\u0131ld\u0131. What\u2019s Next Report olarak adland\u0131r\u0131lan yeni raporda 2022 y\u0131l\u0131nda markalar i\u00e7in topluluk ticareti, sesin evrimi, […]<\/p>\n","protected":false},"author":6,"featured_media":17340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[147],"class_list":["post-17339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/17339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=17339"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/17339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/17340"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=17339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=17339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=17339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}