{"id":17165,"date":"2022-02-28T10:01:00","date_gmt":"2022-02-28T07:01:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=17165"},"modified":"2022-02-28T10:00:45","modified_gmt":"2022-02-28T07:00:45","slug":"e-ticaret-sektorunde-2021de-neler-one-cikti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/e-ticaret-sektorunde-2021de-neler-one-cikti\/","title":{"rendered":"E-ticaret sekt\u00f6r\u00fcnde 2021\u2019de neler \u00f6ne \u00e7\u0131kt\u0131?"},"content":{"rendered":"\n<p>2021 y\u0131l\u0131 itibariyle e-ticaret sekt\u00f6r\u00fcnde b\u00fcy\u00fcme devam etti. Gemius taraf\u0131ndan yap\u0131lan Pazar ara\u015ft\u0131rmas\u0131nda ise ikinci el pazar\u0131na y\u00f6nelik istatistiki bilgiler payla\u015f\u0131ld\u0131. Anadolu Bili\u015fim Bulu\u015fmalar\u0131 ad\u0131yla yap\u0131lan etkinli\u011fe kat\u0131larak e-Ticaret, e-\u0130hracat ve \u00d6deme Sistemleri konferans\u0131nda de\u011ferlendirmelerde bulunan Gemius T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc \u0130dil Kesten Gemius taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130kinci elde moda \u00f6n plana \u00e7\u0131kt\u0131<\/h2>\n\n\n\n<p>A\u00e7\u0131klamalara g\u00f6re ikinci el pazar\u0131nda en \u00e7ok y\u00fckseli\u015f ya\u015fayan kategori moda end\u00fcstrisi oldu. Alt\u0131n fiyatlar\u0131ndaki y\u00fckseli\u015fe ba\u011fl\u0131 olarak ya\u015fanan bu de\u011fi\u015fim, ikinci eldeki de\u011fi\u015fimin artmas\u0131n\u0131 sa\u011flad\u0131. Sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik yap\u0131lan tahminlerde ise pazarda y\u00fczde 185 oran\u0131nda b\u00fcy\u00fcme ya\u015fanaca\u011f\u0131 belirtildi.<\/p>\n\n\n\n<p>Sekt\u00f6rel olarak T\u00fcrkiye\u2019de ise f\u0131rsatlar olduk\u00e7a fazla<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"649\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/1-12.jpg\" alt=\"\" class=\"wp-image-17166\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/1-12.jpg 1266w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/1-12-300x154.jpg 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/1-12-768x394.jpg 768w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/figure>\n\n\n\n<p>Bu konuda Statista taraf\u0131ndan haz\u0131rlanan rapor ise \u015f\u00f6yle;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/2.png\" alt=\"\" class=\"wp-image-17167\" width=\"808\" height=\"454\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/2.png 1600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/2-300x169.png 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/2-768x432.png 768w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/02\/2-1536x864.png 1536w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><figcaption>Statista taraf\u0131ndan a\u00e7\u0131klanan veriler<\/figcaption><\/figure>\n\n\n\n<p><br>\u0130kinci el sekt\u00f6rde en \u00e7ok y\u00fckseli\u015f ya\u015fayan uygulamalar ve \u015firketlerde ise Dolap ilk s\u0131rada yer ald\u0131. Gardrops ve Modacruz da sekt\u00f6r\u00fcn \u00f6ne \u00e7\u0131kan isimleri oldu. Sadece Ocak ay\u0131 i\u00e7erisinde 10 milyon eri\u015fim alan Dolap, Aral\u0131k ay\u0131nda ise 15 milyon eri\u015fime ula\u015fm\u0131\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-ticarette Aliexpress amazon \u00e7eki\u015fmesi s\u00fcr\u00fcyor<\/h2>\n\n\n\n<p>E-ticaret alan\u0131nda ise Aliexpress ile Amazon aras\u0131ndaki rekabetin devam etti\u011fi g\u00f6r\u00fcld\u00fc. Amazon 2021 y\u0131l\u0131n\u0131n eyl\u00fcl ay\u0131na kadar e-ticarette ikinci s\u0131rada yer ald\u0131. Ancak eyl\u00fcl ay\u0131nda etkinli\u011fini artt\u0131ran Amazon, b\u00f6ylece 2021 y\u0131l\u0131n\u0131 lider olarak kapatmay\u0131 ba\u015fard\u0131. B\u00f6ylece Aliexpress\u2019e kar\u015f\u0131 da ciddi bir ivme kazand\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 y\u0131l\u0131 itibariyle e-ticaret sekt\u00f6r\u00fcnde b\u00fcy\u00fcme devam etti. Gemius taraf\u0131ndan yap\u0131lan Pazar ara\u015ft\u0131rmas\u0131nda ise ikinci el pazar\u0131na y\u00f6nelik istatistiki bilgiler payla\u015f\u0131ld\u0131. Anadolu Bili\u015fim Bulu\u015fmalar\u0131 ad\u0131yla yap\u0131lan etkinli\u011fe kat\u0131larak e-Ticaret, e-\u0130hracat ve \u00d6deme Sistemleri konferans\u0131nda de\u011ferlendirmelerde bulunan Gemius T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc \u0130dil Kesten Gemius taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. \u0130kinci elde moda \u00f6n plana \u00e7\u0131kt\u0131 A\u00e7\u0131klamalara [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2600],"class_list":["post-17165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-e-ticaret"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/17165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=17165"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/17165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/17169"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=17165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=17165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=17165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}