{"id":16536,"date":"2022-02-17T13:15:00","date_gmt":"2022-02-17T10:15:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=16536"},"modified":"2022-02-17T12:48:15","modified_gmt":"2022-02-17T09:48:15","slug":"spotify-chartable-ve-podsightsi-satin-aldi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/spotify-chartable-ve-podsightsi-satin-aldi\/","title":{"rendered":"Spotify, Chartable ve Podsights&#8217;\u0131 sat\u0131n ald\u0131"},"content":{"rendered":"\n<p>\u00d6nde gelen m\u00fczik ak\u0131\u015f\u0131 platformlar\u0131ndan olan <a href=\"https:\/\/www.indir.com\/haber\/spotifyi-abone-olmadan-kullanmak-icin-4-neden\/\" data-type=\"post\" data-id=\"15910\">Spotify<\/a>, yat\u0131r\u0131mlar\u0131na devam ediyor. Son d\u00f6nemlerde podcast&#8217;lere daha fazla odaklanan Spotify iki \u00f6nemli stratejik hamle daha yapt\u0131. Podcast \u00fczerine yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar ile tan\u0131nan Chartable ve Podsights Spotify taraf\u0131ndan sat\u0131n al\u0131nd\u0131. \u015eirket 2022 y\u0131l\u0131n\u0131n en \u00f6nemli sat\u0131n al\u0131mlar\u0131ndan birisini b\u00f6ylece yapm\u0131\u015f oldu. Sat\u0131n alma ile birlikte Podsights b\u00fcnyesinde \u00e7al\u0131\u015fan 40 \u00e7al\u0131\u015fan Spotify ekibine kat\u0131lacak<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"spotify-in-podcastteki-hakimiyeti-artacak\">Spotify\u2019\u0131n podcastteki hakimiyeti artacak<\/h2>\n\n\n\n<p>Her iki \u015firket podcast pazarlamas\u0131 ve reklam alan\u0131nda faaliyet g\u00f6steriyordu. Podcast yay\u0131nlar\u0131na y\u00f6nelik metrikleriyle dikkat \u00e7eken iki \u015firket, Spotify\u2019daki podcast etkinliklerinin daha iyi \u00f6l\u00e7\u00fclmesini sa\u011flayacak. \u00d6yle ki kullan\u0131c\u0131lar\u0131 kimi dinledi\u011fi, reklam\u0131 dinleyip dinlemedi\u011fi, reklam sonras\u0131nda ne yapt\u0131\u011f\u0131 \u015firketlerin geli\u015ftirdi\u011fi \u00f6zel yaz\u0131l\u0131mlar ile yak\u0131ndan takip ediliyor. Podsight&#8217;\u0131n sat\u0131n al\u0131nmas\u0131 hakk\u0131nda a\u00e7\u0131klama yapan Spotify, \u015firket teknolojisinin podcasting d\u0131\u015f\u0131nda da kullanaca\u011f\u0131n\u0131 s\u00f6yledi. Bu bak\u0131mdan sat\u0131n almalarda sadece podcastin hedeflenmedi\u011fi de ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p>Chartable sat\u0131n al\u0131m\u0131 ile hedeflenen ise daha \u00e7ok Spotify podcast yay\u0131nc\u0131lar\u0131n\u0131n \u00f6l\u00e7\u00fcmlerini daha rahat yapabilmesi. Kitle i\u00e7g\u00f6r\u00fcleri, tan\u0131t\u0131m ara\u00e7lar\u0131, Smartlinks ve SmartPromos gibi \u00e7e\u015fitli hizmetleri devreye alacak Spotify, b\u00f6ylece i\u00e7erik olu\u015fturucular i\u00e7in i\u015fleri daha da kolayla\u015ft\u0131racak.<\/p>\n\n\n\n<p>Son d\u00f6nemlerde Joe Rogan&#8217;\u0131n podcast&#8217;i nedeniyle yo\u011fun bir tepki g\u00f6ren Spotify&#8217;\u0131n herkesin platformu terk etti\u011fi d\u00f6nemde sat\u0131n almalar ile g\u00fcndeme gelmesi de dikkat \u00e7ekti. \u015eirketin t\u00fcm bu olumsuzluklar\u0131n \u00fczerinden nas\u0131l kalkaca\u011f\u0131 da merak ediliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6nde gelen m\u00fczik ak\u0131\u015f\u0131 platformlar\u0131ndan olan Spotify, yat\u0131r\u0131mlar\u0131na devam ediyor. Son d\u00f6nemlerde podcast&#8217;lere daha fazla odaklanan Spotify iki \u00f6nemli stratejik hamle daha yapt\u0131. Podcast \u00fczerine yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar ile tan\u0131nan Chartable ve Podsights Spotify taraf\u0131ndan sat\u0131n al\u0131nd\u0131. \u015eirket 2022 y\u0131l\u0131n\u0131n en \u00f6nemli sat\u0131n al\u0131mlar\u0131ndan birisini b\u00f6ylece yapm\u0131\u015f oldu. Sat\u0131n alma ile birlikte Podsights b\u00fcnyesinde \u00e7al\u0131\u015fan 40 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[122],"class_list":["post-16536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/16536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=16536"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/16536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/16537"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=16536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=16536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=16536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}