{"id":15668,"date":"2022-02-09T19:00:00","date_gmt":"2022-02-09T16:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=15668"},"modified":"2022-02-09T14:16:12","modified_gmt":"2022-02-09T11:16:12","slug":"2022de-mobil-oyun-pazar-trendleri","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/2022de-mobil-oyun-pazar-trendleri\/","title":{"rendered":"2022’de mobil oyun pazar trendleri"},"content":{"rendered":"\n

\u0130\u015f d\u00fcnyas\u0131nda adeta bir dijital d\u00f6n\u00fc\u015f\u00fcm pop\u00fclerli\u011fi ya\u015fan\u0131rken, reklam sekt\u00f6r\u00fcnde de mobil d\u00f6n\u00fc\u015f\u00fcm h\u0131z kazan\u0131yor. B\u00fcy\u00fcyen mobil <\/a>oyun pazar\u0131nda reklamverenlerin say\u0131s\u0131 da her ge\u00e7en g\u00fcn artmaya devam ediyor. K\u00fcresel Mobil Oyun Pazar\u0131 2021 ara\u015ft\u0131rmas\u0131n g\u00f6re, 2023’te 70 bin \u015firket mobil oyunlara reklam vermeye ba\u015flayacak. <\/p>\n\n\n\n

Yakla\u015f\u0131k olarak 25 y\u0131l \u00f6nce hayat\u0131m\u0131za dahil olan mobil oyunlar pandemi d\u00f6nemi ile de bir ad\u0131m daha y\u00fckseldi. Konuya dair yay\u0131mlanan k\u00fcresel mobil oyun pazar\u0131 ara\u015ft\u0131rmas\u0131, 2020 y\u0131l\u0131nda 98 milyar dolara kadar \u00e7\u0131karken sekt\u00f6r\u00fcn, 2030’a kadar her y\u0131l  i\u00e7erisinde %11 b\u00fcy\u00fcyerek 272 milyara \u00e7\u0131kmas\u0131n\u0131n beklendi\u011fini dile getirildi. \u00c7inli reklam zekas\u0131 teknolojileri \u015firketi SocialPeta ise son y\u0131llarda reklamverenlerin de g\u00f6zdesi haline gelen mobil oyun pazar\u0131n\u0131n 2021\u2019deki g\u00f6r\u00fcn\u00fcm\u00fcne \u0131\u015f\u0131k tutan bir ara\u015ft\u0131rma yay\u0131mlad\u0131. \u015eirketin, App Store ve Google Play\u2019deki oyunlar hakk\u0131nda 70\u2019ten fazla \u00fclkeyi kapsayan K\u00fcresel Mobil Oyun Pazar\u0131 2021 ara\u015ft\u0131rmas\u0131nda, 80\u2019den fazla reklam kanal\u0131, 1 milyardan fazla reklam, indirme miktar\u0131 ve gelir rakamlar\u0131na dair detayl\u0131 bilgiler yer al\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re, mobil oyunlara reklamveren \u015firketlerin say\u0131s\u0131n\u0131n 2 y\u0131l i\u00e7inde 70 bine ula\u015fmas\u0131 bekleniyor.<\/p>\n\n\n\n

En \u00e7ok reklamveren \u015firketler Kuzey Amerika’dan<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Konuyla ilgili olarak yap\u0131lan ara\u015ft\u0131rmalardan elde edilen bilgilere g\u00f6re, 2021’de mobil oyun pazar\u0131nda yakla\u015f\u0131k olarak 65 bin farkl\u0131 reklamveren ad\u0131ndan s\u00f6z ettirirken, her ay ortalama olarak 20 bin kadar aktif reklamveren yat\u0131r\u0131mda bulundu. Y\u0131l\u0131n ilk yar\u0131s\u0131nda ise daha hareketli g\u00fcnlerin ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steren raporda, 12 ayl\u0131k bir s\u00fcre\u00e7 i\u00e7erisinde reklamveren ba\u015f\u0131na ortalama olarak 588 reklam yay\u0131nland\u0131\u011f\u0131, nisan ay\u0131nda ise tek bir reklamverenin en \u00e7ok reklam yay\u0131nlad\u0131\u011f\u0131 bir ay oldu\u011fu belirtildi. B\u00f6lgelere g\u00f6re bak\u0131ld\u0131\u011f\u0131nda ise en \u00e7ok reklamveren \u015firketin Kuzey Amerika k\u0131tas\u0131 bir \u00f6nceki y\u0131la g\u00f6re %18,72\u2019lik art\u0131\u015f kaydederek birinci s\u0131radaki yerini korurken, b\u00fcy\u00fckl\u00fck a\u00e7\u0131s\u0131ndan onu izleyen Avrupa ve Okyanusya k\u0131talar\u0131 ile G\u00fcney Asya’da reklamverenlerin say\u0131s\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcld\u00fc. <\/p>\n\n\n\n

Reklamlar %200 oran\u0131nda art\u0131\u015f g\u00f6sterdi<\/h2>\n\n\n\n

Rapordan hareketle mobil oyun pazar\u0131nda artan rekabetin zaman i\u00e7inde hem reklamverenlerin hem de reklam i\u00e7eriklerinin oranlar\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr bir de\u011fi\u015fikli\u011fe yol a\u00e7t\u0131\u011f\u0131n\u0131 aktaran SocialPeta Ba\u015fkan Yard\u0131mc\u0131s\u0131 Constance Gao, \u201cMobil oyun pazar\u0131ndaki reklamverenlerin say\u0131s\u0131nda 2021\u2019de %5\u2019lik bir art\u0131\u015f ya\u015fand\u0131. Bu k\u00fc\u00e7\u00fck bir oran gibi g\u00f6r\u00fcnse de, 2020\u2019de ger\u00e7ekle\u015fen %40\u2019l\u0131k b\u00fcy\u00fcmenin \u00fcst\u00fcne gelen bir art\u0131\u015f oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurmak gerekiyor. Di\u011fer yandan, reklamlar\u0131n say\u0131s\u0131 her ge\u00e7en g\u00fcn art\u0131yor. Yaln\u0131zca ilk 3 \u00e7eyrekte \u00f6nceki y\u0131la k\u0131yasla %200 art\u0131\u015f g\u00f6r\u00fcld\u00fc\u201d dedi. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ABD\u2019de mobil oyun reklam maliyetleri %93 artt\u0131<\/h2>\n\n\n\n

Konuyla ilgili olarak yap\u0131lan ara\u015ft\u0131rmalar kapsam\u0131nda 70’in \u00fczerinde \u00fclkeden elde edilen verilere g\u00f6re, k\u00fcresel mobil oyun pazar\u0131nda 2 ana trendin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 dile getiren Constance Gao, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cK\u00fcresel pazardaki rekabet, reklamlar\u0131n say\u0131s\u0131 ve CPM (etkile\u015fim ba\u015f\u0131na maliyet) artt\u0131k\u00e7a daha da yo\u011funla\u015f\u0131yor. Video reklam i\u00e7erikleri pazar\u0131 domine ediyor. \u00dc\u00e7\u00fcnc\u00fc olarak ise maliyet y\u00fckseliyor. Mobil oyunlar\u0131n ortalama CTR\u2019si y\u0131ll\u0131k %29 bir d\u00fc\u015f\u00fc\u015f ile ortalama %1,28 olarak kaydedilirken, Facebook’ta ortalama CPM 2021’de %34 artt\u0131. ABD\u2019de de ise mobil oyunlar\u0131n ortalama CPM’si 28 dolar\u0131 a\u015ft\u0131 ve bu de\u011fer 2020’nin ortalama istatisti\u011fine g\u00f6re %93’l\u00fck bir art\u0131\u015fa tekab\u00fcl ediyor. Yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z alana dair maliyetleri bilmiyorsan\u0131z, reklam b\u00fct\u00e7esini belirleyemezsiniz. Bu da reklamlar\u0131n sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 engeller ve verimsiz m\u00fc\u015fteri kazan\u0131m\u0131yla faydadan \u00e7ok zarar getirir.\u201d<\/p>\n\n\n\n

Honor 60 SE, iPhone 13\u2019e benziyor<\/a><\/p>\n\n\n\n

Mobildeki reklamlarda Android-iOS m\u00fccadelesi var<\/h2>\n\n\n\n

Reklamverenlerin Android ve iOS tabanl\u0131 oyunlar baz\u0131nda da de\u011fi\u015fkenlik g\u00f6sterdi\u011finin alt\u0131n\u0131 \u00e7izen SocialPeta Ba\u015fkan Yard\u0131mc\u0131s\u0131 Constance Gao, \u201ciOS tabanl\u0131 oyunlar\u0131 tercih eden reklamverenlerin oran\u0131 %33,27\u2019de kal\u0131rken, Android oyunlar reklam pastas\u0131n\u0131n \u00fc\u00e7te ikisini al\u0131yor. Android\u2019de reklamverenlerin say\u0131s\u0131 artt\u0131k\u00e7a, reklamveren ba\u015f\u0131na d\u00fc\u015fen ortalama i\u00e7erik say\u0131s\u0131 da birbirine olduk\u00e7a yakla\u015f\u0131yor. Reklamveren ba\u015f\u0131na d\u00fc\u015fen ortalama reklam i\u00e7erik say\u0131s\u0131 iOS\u2019ta 548\u2019ken, Android\u2019de ise ancak 542\u2019ye ula\u015f\u0131yor. En \u00e7ok reklamverene sahip oyun t\u00fcr\u00fc olarak da g\u00fcnl\u00fck oyunlar \u00f6ne \u00e7\u0131k\u0131yor ve oynanan oyunlardaki \u00e7e\u015fitlilik art\u0131yor. \u0130ndirme say\u0131lar\u0131na ve gelirlere bak\u0131ld\u0131\u011f\u0131nda App Store\u2019un en iyi 3 oyununda Subway Suffers, Project Makeover ve Roblox yer al\u0131rken, Google Play\u2019in ilk \u00fc\u00e7\u00fcnde ise Gerena Free Fire, Subway Suffers ve Ludo King\u2019i bulunuyor\u201d dedi. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u015f d\u00fcnyas\u0131nda adeta bir dijital d\u00f6n\u00fc\u015f\u00fcm pop\u00fclerli\u011fi ya\u015fan\u0131rken, reklam sekt\u00f6r\u00fcnde de mobil d\u00f6n\u00fc\u015f\u00fcm h\u0131z kazan\u0131yor. B\u00fcy\u00fcyen mobil oyun pazar\u0131nda reklamverenlerin say\u0131s\u0131 da her ge\u00e7en g\u00fcn artmaya devam ediyor. K\u00fcresel Mobil Oyun Pazar\u0131 2021 ara\u015ft\u0131rmas\u0131n g\u00f6re, 2023’te 70 bin \u015firket mobil oyunlara reklam vermeye ba\u015flayacak.  Yakla\u015f\u0131k olarak 25 y\u0131l \u00f6nce hayat\u0131m\u0131za dahil olan mobil oyunlar pandemi […]<\/p>\n","protected":false},"author":7,"featured_media":15671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[2712],"class_list":["post-15668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oyun","tag-mobil"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/15668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=15668"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/15668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/15671"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=15668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=15668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=15668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}