{"id":15380,"date":"2022-02-04T16:00:00","date_gmt":"2022-02-04T13:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=15380"},"modified":"2022-02-04T11:27:22","modified_gmt":"2022-02-04T08:27:22","slug":"spotifyin-kullanici-sayisi-artsa-da-zarar-etti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/spotifyin-kullanici-sayisi-artsa-da-zarar-etti\/","title":{"rendered":"Spotify&#8217;\u0131n kullan\u0131c\u0131 say\u0131s\u0131 artsa da zarar etti"},"content":{"rendered":"\n<p>Kullan\u0131c\u0131 say\u0131s\u0131 s\u0131k s\u0131k artan Spotify, maliyetleri dengede tutamay\u0131nca zarar etti. Rekabette a\u00e7\u0131k ara \u00f6nde olmas\u0131n\u0131 genel olarak kara pek yans\u0131tamam\u0131\u015f oldu\u011fu da g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i m\u00fczik sekt\u00f6r\u00fcnde Apple&#8217;\u0131n bask\u0131n\u0131 hissediyor olsa da Spotify halen a\u00e7\u0131k ara bir \u015fekilde liderli\u011fini devam ettiriyor. Reklam destekli \u00fccretsiz olarak sunulan aboneli\u011fin etkisiyle Spotify, d\u00f6rd\u00fcnc\u00fc \u00e7eyrek k\u0131s\u0131mda da y\u00fckseldi ancak zarar etmekten geri kalamad\u0131.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"spotify-in-kullanici-sayisi-ne-kadar\">Spotify&#8217;\u0131n kullan\u0131c\u0131 say\u0131s\u0131 ne kadar?<\/h2>\n\n\n\n<p>D\u00f6rd\u00fcnc\u00fc \u00e7eyrek rakamlar\u0131na bak\u0131ld\u0131\u011f\u0131nda Spotify toplam ayl\u0131k olarak aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131 406 milyona \u00e7\u0131kartt\u0131 ve y\u00fczde 18 oran\u0131nda b\u00fcy\u00fcme sa\u011fland\u0131. Toplam olarak reklam destekli aktif kullan\u0131c\u0131 say\u0131s\u0131 236 milyon olurken, \u00fccretli olan abone say\u0131s\u0131 da&nbsp;180 milyon oldu. T\u00fcm kullan\u0131c\u0131lardan elde edilen toplam gelir yakla\u015f\u0131k olarak&nbsp;2.7 milyar Avro ile y\u00fczde 24 artt\u0131. Reklaml\u0131 aboneler 394 milyon Avro kazand\u0131r\u0131rken \u00fccretli aboneler ise&nbsp;2.29 milyar Avro kazand\u0131rd\u0131. Bu kadar art\u0131\u015f ya\u015fanmas\u0131na ra\u011fmen olduk\u00e7a zarar edildi\u011fi de a\u00e7\u0131kland\u0131. \u00d6nceki \u00e7eyrek d\u00f6nem i\u00e7erisinde&nbsp;75 milyon Avro k\u00e2r a\u00e7\u0131klanm\u0131\u015ft\u0131. Bu d\u00f6nemde maliyetlerin artt\u0131\u011f\u0131 belirtildi.&nbsp;<\/p>\n\n\n\n<p id=\"apple-elektrikli-araci-icin-sunroof-patenti-aldi\"><a href=\"https:\/\/www.indir.com\/haber\/apple-elektrikli-araci-icin-sunroof-patenti-aldi\/\" data-type=\"URL\" data-id=\"https:\/\/www.indir.com\/haber\/apple-elektrikli-araci-icin-sunroof-patenti-aldi\/\">Apple elektrikli arac\u0131 i\u00e7in sunroof patenti ald\u0131<\/a><\/p>\n\n\n\n<p>Yeni y\u0131lda Spotify biraz durgunluk i\u00e7erisindedir. Tahminlere g\u00f6re toplam kullan\u0131c\u0131 say\u0131s\u0131 418 milyon olarak hesap edilirken \u00fccretli olan kullan\u0131c\u0131 say\u0131s\u0131 da&nbsp;183 milyon olacak. Toplam gelirin 2.6 milyar Avroya kadar d\u00fc\u015fmesi beklenirken faaliyet zarar\u0131 da&nbsp;67 milyar Avro olarak yap\u0131lacak. Konuyla ilgili olarak elde edilen bilgiler \u015fu an i\u00e7in bunlarla k\u0131s\u0131tl\u0131d\u0131r. &nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131 say\u0131s\u0131 s\u0131k s\u0131k artan Spotify, maliyetleri dengede tutamay\u0131nca zarar etti. Rekabette a\u00e7\u0131k ara \u00f6nde olmas\u0131n\u0131 genel olarak kara pek yans\u0131tamam\u0131\u015f oldu\u011fu da g\u00f6r\u00fcl\u00fcyor. \u00c7evrimi\u00e7i m\u00fczik sekt\u00f6r\u00fcnde Apple&#8217;\u0131n bask\u0131n\u0131 hissediyor olsa da Spotify halen a\u00e7\u0131k ara bir \u015fekilde liderli\u011fini devam ettiriyor. Reklam destekli \u00fccretsiz olarak sunulan aboneli\u011fin etkisiyle Spotify, d\u00f6rd\u00fcnc\u00fc \u00e7eyrek k\u0131s\u0131mda da y\u00fckseldi ancak [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,61],"tags":[122],"class_list":["post-15380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-android","category-ios","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/15380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=15380"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/15380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/15383"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=15380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=15380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=15380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}