{"id":14318,"date":"2022-01-24T09:50:00","date_gmt":"2022-01-24T06:50:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=14318"},"modified":"2022-01-24T09:50:05","modified_gmt":"2022-01-24T06:50:05","slug":"spotify-muzik-akisi-pazarindaki-hakimiyetini-surduruyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/spotify-muzik-akisi-pazarindaki-hakimiyetini-surduruyor\/","title":{"rendered":"Spotify m\u00fczik ak\u0131\u015f\u0131 pazar\u0131ndaki hakimiyetini s\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"\n

MIDIA Research taraf\u0131ndan haz\u0131rlanan bir rapora g\u00f6re, m\u00fczik ak\u0131\u015f\u0131 pazar\u0131nda %31’lik paya sahip olan Spotify liderli\u011fi s\u00fcr\u00fcyor. \u015eirket taraf\u0131ndan yap\u0131lan \u00e7al\u0131\u015fma 2021 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131 itibariyle ger\u00e7ekle\u015fmi\u015f olsa da sonu\u00e7lar ancak payla\u015f\u0131ld\u0131. Bu nedenle de raporun payla\u015f\u0131lmas\u0131 ile birlikte sekt\u00f6rdeki son duruma y\u00f6nelik yeni bilgilerin al\u0131nabilmesi m\u00fcmk\u00fcn oldu.<\/p>\n\n\n\n

Yap\u0131lan payla\u015f\u0131mda 2021 y\u0131l\u0131n\u0131n 2. \u00e7eyre\u011fi itibariyle Spotify\u2019in %31 pay ile lider oldu\u011fu ve en yak\u0131n rakibinin y\u00fczde 15\u2019lik pay\u0131 bulunan Apple Music oldu\u011fu g\u00f6r\u00fcld\u00fc. Apple, Music platformundaki reklam \u00e7al\u0131\u015fmalar\u0131 ve at\u0131l\u0131mlar\u0131 ile zirveye ula\u015fmaya \u00e7al\u0131\u015fsa da bug\u00fcne kadar bunu ba\u015farabilmi\u015f de\u011fil. Zira arada y\u00fczde 16\u2019l\u0131k b\u00fcy\u00fck fark oldu\u011fundan dolay\u0131 iki \u015firket aras\u0131ndaki rekabetin k\u0131sa s\u00fcre i\u00e7erisinde sonu\u00e7lanmayaca\u011f\u0131 ve fark\u0131n hemen kapanmayaca\u011f\u0131 da g\u00f6r\u00fclebiliyor. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ara\u015ft\u0131rma \u015firketi taraf\u0131ndan payla\u015f\u0131lan \u00f6zel raporda da g\u00f6r\u00fclebilece\u011fi gibi \u015fu anda ilk 3 i\u00e7erisinde Spotify, Apple Music ve Amazon Music bulunuyor. Sonu\u00e7larda \u00f6zellikle YouTube Music\u2019in %8\u2019lik pay almas\u0131 da dikkat \u00e7eken detaylar aras\u0131nda. Buna ra\u011fmen rapor detaylar\u0131nda bu konu ile ilgili \u00f6nemli bir nota yer verildi. 2. \u00e7eyrek sonu\u00e7lar\u0131 itibariyle en h\u0131zl\u0131 b\u00fcy\u00fcme ya\u015fayan m\u00fczik servislerden bir tanesinin Google taraf\u0131ndan desteklenen YouTube Music oldu\u011fu belirtildi. YouTube pop\u00fclerli\u011fi ve Google deste\u011fi ile birlikte YouTube Music servisinin \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde \u00e7ok daha fazla kullan\u0131c\u0131ya ula\u015fmas\u0131 bekleniyor. <\/p>\n\n\n\n

Pazar %26,4 b\u00fcy\u00fcd\u00fc<\/h2>\n\n\n\n

Raporda pazar\u0131n bir \u00f6nceki y\u0131la g\u00f6re %264 oran\u0131nda b\u00fcy\u00fcme kaydetti\u011fi de vurguland\u0131. B\u00f6ylece d\u00fcnya genelinde m\u00fczik ak\u0131\u015f uygulamalar\u0131na abone olan ki\u015fi say\u0131s\u0131 523.9 milyon oldu. Artan kullan\u0131c\u0131 say\u0131s\u0131 ile birlikte her ge\u00e7en \u00e7eyrekte Spotify\u2019nin pazar pay\u0131nda ya\u015fanan d\u00fc\u015f\u00fc\u015f de dikkat \u00e7ekiyor. 2019 y\u0131l\u0131nda %34, 2020 y\u0131l\u0131nda %33 pazar pay\u0131na sahip olan \u015firket 2021 y\u0131l\u0131nda %31’e geriledi.<\/p>\n","protected":false},"excerpt":{"rendered":"

MIDIA Research taraf\u0131ndan haz\u0131rlanan bir rapora g\u00f6re, m\u00fczik ak\u0131\u015f\u0131 pazar\u0131nda %31’lik paya sahip olan Spotify liderli\u011fi s\u00fcr\u00fcyor. \u015eirket taraf\u0131ndan yap\u0131lan \u00e7al\u0131\u015fma 2021 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131 itibariyle ger\u00e7ekle\u015fmi\u015f olsa da sonu\u00e7lar ancak payla\u015f\u0131ld\u0131. Bu nedenle de raporun payla\u015f\u0131lmas\u0131 ile birlikte sekt\u00f6rdeki son duruma y\u00f6nelik yeni bilgilerin al\u0131nabilmesi m\u00fcmk\u00fcn oldu. Yap\u0131lan payla\u015f\u0131mda 2021 y\u0131l\u0131n\u0131n 2. \u00e7eyre\u011fi itibariyle […]<\/p>\n","protected":false},"author":6,"featured_media":14320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[122],"class_list":["post-14318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/14318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=14318"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/14318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/14320"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=14318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=14318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=14318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}