D\u00fcnyan\u0131n en b\u00fcy\u00fck dijital al\u0131\u015fveri\u015f platformu olarak s\u0131k s\u0131k ad\u0131ndan s\u00f6z ettiren Amazon, inceleme doland\u0131r\u0131c\u0131lar\u0131na kar\u015f\u0131 yeni bir sava\u015f a\u00e7t\u0131. <\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde dijital al\u0131\u015fveri\u015f platformlar\u0131 adeta hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 olarak an\u0131l\u0131yor. Genellikle a\u00e7\u0131k pazar mant\u0131\u011f\u0131nda olu\u015fturulan bu platformlar, elektronik \u00fcr\u00fcnlerden tekstile kadar daha pek \u00e7ok farkl\u0131 se\u00e7enek sundu\u011fu i\u00e7in tercih edilenler aras\u0131nda yer al\u0131yor. Bu kadar fazla sat\u0131c\u0131 aras\u0131nda kaybolmamak ad\u0131na yap\u0131lmas\u0131 gereken ilk \u015fey ise incelemeleri de\u011ferlendirmektir. Fakat zaman zaman bu incelemeler de yeteri miktarda g\u00fcven vermiyor. D\u00fcnyan\u0131n en b\u00fcy\u00fck dijital al\u0131\u015fveri\u015f platformu olarak sunulan Amazon, inceleme doland\u0131r\u0131c\u0131lar\u0131 i\u00e7in adeta bir sava\u015f ba\u015flatt\u0131. T\u00fcketicilerini ve markan\u0131n g\u00fcvenirlili\u011fini korumak ad\u0131na harekete ge\u00e7en \u015firket, konuyla ilgili olarak olduk\u00e7a iddial\u0131 bir ad\u0131m att\u0131.\u00a0South China Morning Post taraf\u0131ndan haz\u0131rlanan\u00a0rapora g\u00f6re, al\u0131\u015fveri\u015f platformu y\u00fczlerce \u00c7inli markan\u0131n yasaklanmas\u0131na karar verdi.<\/p>\n\n\n\n
Kullan\u0131c\u0131lar i\u00e7in olduk\u00e7a fazla olan \u00fcr\u00fcn incelemeleri, potansiyel al\u0131c\u0131lar i\u00e7in karar verme noktas\u0131nda \u00f6nemli bir rol oynar. Bu sebeple de pek \u00e7ok sat\u0131c\u0131, kullan\u0131c\u0131 memnuniyetini art\u0131rmak ad\u0131na \u00e7e\u015fitli \u00e7abalar i\u00e7erisine girdi. Yine de tek y\u00f6ntem bu de\u011fildir. Baz\u0131 sat\u0131c\u0131lar, daha fazla m\u00fc\u015fteri ekmek ad\u0131na ve insanlar\u0131 doland\u0131rmak i\u00e7in \u00e7e\u015fitli incelemelerde bulunuyor. Bu incelemeler sayesinde alaca\u011f\u0131n\u0131z \u00fcr\u00fcn kaliteli olsa bile yorumlara aldan\u0131p sat\u0131n alman\u0131z sa\u011flan\u0131yor. Fakat bu durumun fark\u0131na varan Amazon tespit etmi\u015f oldu\u011fu doland\u0131r\u0131c\u0131lar\u0131 cezaland\u0131ran yeni y\u00f6ntemlerini devreye soktu. Haftan\u0131n ilk g\u00fcnlerinden bu yana olduk\u00e7a b\u00fcy\u00fck sat\u0131c\u0131lar\u0131n bulundu\u011fu 600\u2019den fazla \u015firkete ceza kesildi.<\/p>\n\n\n\n
Platform \u00fczerinden i\u015f yapmas\u0131 engellenen bu doland\u0131r\u0131c\u0131lar\u0131n say\u0131s\u0131n\u0131n artmas\u0131 ve birka\u00e7 g\u00fcn i\u00e7erisinde 3.000’i ge\u00e7mesi bekleniyor. Esas\u0131nda bu hamle pek de s\u00fcrpriz olan bir durum de\u011fildir. \u00d6yle ki perakende devi, ge\u00e7ti\u011fimiz g\u00fcnler i\u00e7erisinde bir televizyon kanal\u0131n\u0131n Amazon’un \u00c7in\u2018deki Ba\u015fkan Yard\u0131mc\u0131s\u0131 Cindy Tai ile yapm\u0131\u015f oldu\u011fu r\u00f6portajda baz\u0131 ipu\u00e7lar\u0131 payla\u015ft\u0131. Doland\u0131r\u0131c\u0131lara kar\u015f\u0131 olan ba\u015flat\u0131lan bu m\u00fccadelenin k\u0131sa s\u00fcre i\u00e7erisinde di\u011fer \u00fclkelerde de aktif olmas\u0131 bekleniyor. Konu ile ilgili olarak elde edilen bilgiler \u015fu an i\u00e7in bunlarla k\u0131s\u0131tl\u0131 olup yak\u0131n zaman i\u00e7erisinde daha verimli bilgilerin elde edilmesi bekleniyor. Bu \u015fekilde inceleme doland\u0131r\u0131c\u0131lar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyan\u0131n en b\u00fcy\u00fck dijital al\u0131\u015fveri\u015f platformu olarak s\u0131k s\u0131k ad\u0131ndan s\u00f6z ettiren Amazon, inceleme doland\u0131r\u0131c\u0131lar\u0131na kar\u015f\u0131 yeni bir sava\u015f a\u00e7t\u0131. G\u00fcn\u00fcm\u00fczde dijital al\u0131\u015fveri\u015f platformlar\u0131 adeta hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 olarak an\u0131l\u0131yor. Genellikle a\u00e7\u0131k pazar mant\u0131\u011f\u0131nda olu\u015fturulan bu platformlar, elektronik \u00fcr\u00fcnlerden tekstile kadar daha pek \u00e7ok farkl\u0131 se\u00e7enek sundu\u011fu i\u00e7in tercih edilenler aras\u0131nda yer al\u0131yor. Bu […]<\/p>\n","protected":false},"author":1,"featured_media":1169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[123],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-amazon"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/1169"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}