Y\u0131lba\u015f\u0131 yakla\u015f\u0131rken i\u015fletmeler de y\u0131lba\u015f\u0131 kampanyalar\u0131 ile t\u00fcketicilere yeni se\u00e7enekler sunmaya ba\u015flad\u0131. Konuyla ilgili ise TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucusu Cenk \u00c7i\u011fdemli, 7 maddede y\u0131lba\u015f\u0131nda sat\u0131\u015flar\u0131 artt\u0131racak 7 \u00f6neriyi payla\u015ft\u0131.<\/p>\n\n\n\n
\u0130\u015fte e-ticaret y\u0131lba\u015f\u0131 kampanyas\u0131 ile sat\u0131\u015flar\u0131 artt\u0131rman\u0131z\u0131 sa\u011flayacak 7 \u00f6neri;<\/p>\n\n\n\n
Ara\u015ft\u0131rmalara g\u00f6re y\u0131lba\u015f\u0131nda en \u00e7ok ilgi g\u00f6ren \u00fcr\u00fcn ve hizmetler, d\u00f6nemle ilgisi olan ve y\u0131lba\u015f\u0131 temas\u0131n\u0131 ta\u015f\u0131yanlar. Bu kapsamda standart bir \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131nda dahi y\u0131lba\u015f\u0131na \u00f6zel kampanya gibi \u00f6zel ifade ve tasar\u0131mlarla m\u00fc\u015fterilere sunulmas\u0131 gerekiyor. Belirli \u00fcr\u00fcnlerde yap\u0131lacak \u00f6zel paket se\u00e7enekleri de y\u0131lba\u015f\u0131 kampanyas\u0131 dahilinde m\u00fc\u015fterilere daha cazip k\u0131l\u0131nabilir.<\/p>\n\n\n\n
Y\u0131lba\u015f\u0131 kampanyalar\u0131nda bir di\u011fer \u00f6neri ise renkler. Y\u0131lba\u015f\u0131na \u00f6zel grafikler, renkler ve tasar\u0131mda yakalanacak hareketlilik, son t\u00fcketiciyi etkileyen detaylar aras\u0131nda. \u00dcr\u00fcn foto\u011fraflar\u0131nda da y\u0131lba\u015f\u0131 temas\u0131na g\u00f6re \u00f6zel dokunu\u015flar\u0131n yap\u0131lmas\u0131, sat\u0131\u015flarda olumlu etki yaratacak.<\/p>\n\n\n\n
Y\u0131lba\u015f\u0131nda \u00f6zellikle \u00e7iftlerin birlikteli\u011fi unutulmamal\u0131. Sat\u0131lan \u00fcr\u00fcnlerde \u00e7ift kombinlerin yap\u0131lmas\u0131, sat\u0131n almay\u0131 kolayla\u015ft\u0131racak f\u0131rsatlar sunar. Sevgili, \u00e7ift, baba k\u0131z, anne \u00e7ocuk gibi farkl\u0131 \u00e7iftlere g\u00f6re yap\u0131lacak \u00fcr\u00fcn kombinleri, sat\u0131\u015flar\u0131n artmas\u0131nda etkili olabilir.<\/p>\n\n\n\n
Yap\u0131lacak \u00e7al\u0131\u015fmalar\u0131n tan\u0131t\u0131m a\u015famas\u0131nda ise mutlaka sosyal medyada yer al\u0131nmal\u0131. Sosyal medya hesaplar\u0131ndan yap\u0131lacak kurumsal payla\u015f\u0131mlarda y\u0131lba\u015f\u0131, \u00f6zel, kampanya, indirim gibi anahtar kelimelere odaklanarak yeni f\u0131rsatlar\u0131n sunulmal\u0131. Ayr\u0131ca reklam \u00e7al\u0131\u015fmalar\u0131 da \u00f6zel olarak planlanmal\u0131.<\/p>\n\n\n\n
\u0130ndirim \u00e7ekleri, \u00fccretsiz kargo se\u00e7enekleri gibi \u00f6zel kampanyalar, bu d\u00f6nemdeki al\u0131\u015fveri\u015f hareketlili\u011finden daha fazla pay alman\u0131z\u0131 sa\u011flar. Ayr\u0131ca al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler i\u00e7in y\u0131lba\u015f\u0131 temal\u0131 \u00f6zel promosyonlar ve y\u00fcksek orandaki indirimler de daha fazla al\u0131\u015fveri\u015fi tetikleyecektir.<\/p>\n\n\n\n
\u00c7apraz sat\u0131\u015f sadece y\u0131lba\u015f\u0131 kampanyalar\u0131nda de\u011fil, her zaman uygulanmas\u0131 gereken stratejiler aras\u0131nda. Y\u0131lba\u015f\u0131nda sat\u0131lan \u00fcr\u00fcnlerle birlikte \u00f6zel olarak e\u015fle\u015ftirilecek \u00fcr\u00fcnler, \u00e7apraz sat\u0131\u015f kampanyas\u0131nda daha fazla \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131 destekler.<\/p>\n\n\n\n
\u00d6zellikle fiziki sat\u0131\u015f\u0131n yap\u0131ld\u0131\u011f\u0131 merkezlerde, kasa \u00f6n\u00fc f\u0131rsatlar\u0131 art\u0131k son sat\u0131\u015f an\u0131nda yeni f\u0131rsatlar\u0131n ve sat\u0131n al\u0131mlar\u0131n yap\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. E-ticarette ise bu son sepet sayfas\u0131nda m\u00fc\u015fterilere sunuluyor. Bu son a\u015famada daha cazip olacak \u00fcr\u00fcn ve fiyatlar\u0131n sunulmas\u0131, m\u00fc\u015fteriler i\u00e7in son a\u015famada sepete daha fazla \u00fcr\u00fcn\u00fcn sat\u0131lmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Y\u0131lba\u015f\u0131 yakla\u015f\u0131rken i\u015fletmeler de y\u0131lba\u015f\u0131 kampanyalar\u0131 ile t\u00fcketicilere yeni se\u00e7enekler sunmaya ba\u015flad\u0131. Konuyla ilgili ise TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucusu Cenk \u00c7i\u011fdemli, 7 maddede y\u0131lba\u015f\u0131nda sat\u0131\u015flar\u0131 artt\u0131racak 7 \u00f6neriyi payla\u015ft\u0131. E-ticaret y\u0131lba\u015f\u0131 kampanyas\u0131 ile sat\u0131\u015flar nas\u0131l artt\u0131r\u0131l\u0131r? \u0130\u015fte e-ticaret y\u0131lba\u015f\u0131 kampanyas\u0131 ile sat\u0131\u015flar\u0131 artt\u0131rman\u0131z\u0131 sa\u011flayacak 7 \u00f6neri; Alakal\u0131 \u00fcr\u00fcnler ekleyin Ara\u015ft\u0131rmalara g\u00f6re […]<\/p>\n","protected":false},"author":6,"featured_media":11508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[2039],"class_list":["post-11507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari","tag-e-ticaret-yilbasi-kampanyasi"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/11507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=11507"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/11507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/11508"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=11507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=11507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=11507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}