Ak\u0131ll\u0131 hoparl\u00f6r sekt\u00f6r\u00fcnde uzun zamandan beri ciddi bir hakimiyeti bulunan Amazon, yap\u0131lan son pazar ara\u015ft\u0131rmas\u0131nda da zirvede yer ald\u0131. K\u00fcresel bile\u015fen s\u0131k\u0131nt\u0131s\u0131, elektronik sekt\u00f6r\u00fcn\u00fcn her alan\u0131n\u0131 etkiledi. Pazar ile ilgili yap\u0131lan yeni bir ara\u015ft\u0131rma Strategy Analytics’ten geldi.<\/p>\n\n\n\n
Ak\u0131ll\u0131 hoparl\u00f6r sekt\u00f6r\u00fc ile ilgili yap\u0131lan ara\u015ft\u0131rmada sekt\u00f6rdeki sat\u0131\u015flar\u0131n bir \u00f6nceki y\u0131la g\u00f6re %10 oran\u0131nda art\u0131\u015f kaydetti\u011fi ve b\u00f6ylece 39.3 milyona ula\u015ft\u0131\u011f\u0131 belirtildi. \u0130kinci \u00e7eyrekteki 39 milyon sat\u0131\u015f\u0131n 3. \u00e7eyrek itibar\u0131 ile 39.3 milyon ile ge\u00e7mesi, sekt\u00f6rdeki b\u00fcy\u00fcme rakamlar\u0131nda olumlu i\u015faretler verdi. \u015eirket taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada ikinci \u00e7eyrekte oldu\u011fu gibi 3. \u00e7eyrekte de Amazon\u2019un ak\u0131ll\u0131 hoparl\u00f6rler pazar\u0131nda favori marka oldu\u011fu ortaya koyuldu. Amazon\u2019un ilk s\u0131rada yer ald\u0131\u011f\u0131 sekt\u00f6rde Amazon\u2019u takip eden \u015firketler ise Google, Baidu, Alibaba ve Apple.<\/p>\n\n\n\n
Amazon\u2019un \u00e7eyrek dahilinde 10.4 milyon cihaz sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi\u011fi belirtildi. Google 8.1 milyon, Baidu 5.4 milyon, Alibaba ise 4.3 milyonluk cihaz sat\u0131\u015f\u0131 yapt\u0131. Sekt\u00f6rde \u00f6zellikle Apple’\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u00e7\u0131k\u0131\u015f dikkat \u00e7ekiyor. Zira 2020 y\u0131l\u0131 rakamlar\u0131na g\u00f6re sat\u0131\u015flar\u0131n\u0131 %92 oran\u0131nda art\u0131rmay\u0131 ba\u015faran Apple, bu art\u0131\u015f ile 4 milyon cihaz satmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n
Ak\u0131ll\u0131 Ev Ba\u015f End\u00fcstri Analisti Jack Narcotta raporda sekt\u00f6rdeki son durumu de\u011ferlendirdi. “K\u00fcresel ak\u0131ll\u0131 hoparl\u00f6r ve ak\u0131ll\u0131 ekran pazar\u0131nda 2021’in ilk yar\u0131s\u0131, sat\u0131c\u0131lar\u0131n 2020’den itibaren bast\u0131r\u0131lm\u0131\u015f talepten yararlanarak d\u00f6n\u00fc\u015f yapmas\u0131n\u0131 sa\u011flad\u0131. Nakliye ve lojistik zorluklar, bile\u015fen eksiklikleri ve 2021’in ikinci yar\u0131s\u0131nda COVID-19 vir\u00fcs\u00fcn\u00fcn delta ve omicron varyantlar\u0131 pazarda a\u011f\u0131r bas\u0131yor. Muhtemelen bu pazar\u0131n b\u00fcy\u00fcmesi en az 2023 y\u0131l\u0131na kadar COVID \u00f6ncesi seviyelere geri d\u00f6nmeyecek.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ak\u0131ll\u0131 hoparl\u00f6r sekt\u00f6r\u00fcnde uzun zamandan beri ciddi bir hakimiyeti bulunan Amazon, yap\u0131lan son pazar ara\u015ft\u0131rmas\u0131nda da zirvede yer ald\u0131. K\u00fcresel bile\u015fen s\u0131k\u0131nt\u0131s\u0131, elektronik sekt\u00f6r\u00fcn\u00fcn her alan\u0131n\u0131 etkiledi. Pazar ile ilgili yap\u0131lan yeni bir ara\u015ft\u0131rma Strategy Analytics’ten geldi. Ak\u0131ll\u0131 hoparl\u00f6r sekt\u00f6r\u00fc ile ilgili yap\u0131lan ara\u015ft\u0131rmada sekt\u00f6rdeki sat\u0131\u015flar\u0131n bir \u00f6nceki y\u0131la g\u00f6re %10 oran\u0131nda art\u0131\u015f kaydetti\u011fi ve […]<\/p>\n","protected":false},"author":6,"featured_media":10908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1963],"class_list":["post-10907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-amazon-akilli-hoparlor"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/10907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=10907"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/10907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/10908"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=10907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=10907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=10907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}