{"id":10336,"date":"2021-12-15T09:45:00","date_gmt":"2021-12-15T06:45:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=10336"},"modified":"2021-12-16T09:53:39","modified_gmt":"2021-12-16T06:53:39","slug":"instagram-2-milyar-kullanici-sayisini-asti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/instagram-2-milyar-kullanici-sayisini-asti\/","title":{"rendered":"Instagram 2 milyar kullan\u0131c\u0131 say\u0131s\u0131n\u0131 a\u015ft\u0131"},"content":{"rendered":"\n

D\u00fcnyan\u0131n en pop\u00fcler sosyal medya uygulamas\u0131 Instagram<\/a> 2 milyar kullan\u0131c\u0131 say\u0131s\u0131n\u0131 geride b\u0131rakt\u0131.<\/p>\n\n\n\n

Son d\u00f6nemlerde zorlu g\u00fcnlerden ge\u00e7en \u015firket h\u0131zla y\u00fckselmeye devam ediyor. Bildi\u011finiz gibi Instagram’\u0131n ba\u011f\u0131ml\u0131l\u0131k yaratan i\u00e7eri\u011fi ABD’li milletvekillerini o kadar endi\u015felendirdi ki, sosyal medya hizmetinin CEO’su Adam Mosseri, foto\u011fraf payla\u015f\u0131m uygulamas\u0131ndaki bir y\u0131ll\u0131k karga\u015fan\u0131n son olay\u0131 olan ge\u00e7en hafta ilk kez Kongre’ye s\u00fcr\u00fcklendi. Ancak bu tart\u0131\u015fmalara ra\u011fmen Instagram, duruma a\u015fina olan kaynaklara g\u00f6re bu sonbaharda ayl\u0131k 2 milyar aktif kullan\u0131c\u0131yla yeni bir d\u00f6n\u00fcm noktas\u0131na ula\u015ft\u0131. Mosseri’nin Senato Ticaret alt komitesinden \u00f6nceki duru\u015fmas\u0131n\u0131n konusu, ge\u00e7ti\u011fimiz birka\u00e7 ay i\u00e7inde Instagram’\u0131n imaj\u0131n\u0131 zedeleyen bir konu olan \u00e7evrimi\u00e7i \u00e7ocuk korumayd\u0131.<\/p>\n\n\n\n

Instagram\u2019da sahte telif hakk\u0131 mesajlar\u0131na dikkat (Instagram<\/a> <\/a>telif hakk\u0131 mesaj\u0131)<\/a><\/p>\n\n\n\n

Instagram’\u0131n ba\u011f\u0131ml\u0131l\u0131k yaratan i\u00e7eri\u011fi ABD’li milletvekillerini o kadar endi\u015felendirdi ki, sosyal medya hizmetinin CEO’su Adam Mosseri, foto\u011fraf payla\u015f\u0131m uygulamas\u0131ndaki bir y\u0131ll\u0131k karga\u015fan\u0131n son olay\u0131 olan ge\u00e7en hafta ilk kez Kongre’ye s\u00fcr\u00fcklendi. Ancak bu tart\u0131\u015fmalara ra\u011fmen Instagram, duruma a\u015fina olan kaynaklara g\u00f6re bu sonbaharda ayl\u0131k 2 milyar aktif kullan\u0131c\u0131yla yeni bir d\u00f6n\u00fcm noktas\u0131na ula\u015ft\u0131. <\/p>\n\n\n\n

Edward Jones analisti David Heger, “Bu, kullan\u0131c\u0131lar\u0131n olduk\u00e7a \u00f6nemli bir bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131” dedi. Heger, insanlar\u0131n k\u0131sa, e\u011flenceli videolar olu\u015fturmas\u0131n\u0131 ve payla\u015fmas\u0131n\u0131 kolayla\u015ft\u0131rarak pop\u00fclaritesini art\u0131ran TikTok’tan kaynaklanan yo\u011fun rekabet g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, 2 milyar kullan\u0131c\u0131ya geni\u015fleme h\u0131z\u0131n\u0131n \u00f6zellikle \u00f6nemli oldu\u011funu s\u00f6yledi. <\/p>\n\n\n\n

Heger, \u201cSon zamanlarda TikTok’un meydan okumas\u0131na ra\u011fmen Instagram’\u0131n kesinlikle insanlarla alakal\u0131 oldu\u011funu s\u00f6yl\u00fcyor\u201d dedi. <\/p>\n\n\n\n

Forrester taraf\u0131ndan ge\u00e7en ay yay\u0131nlanan bir anketin bulgular\u0131na g\u00f6re, 12-17 ya\u015f aras\u0131ndaki Amerikal\u0131lar\u0131n %63’\u00fc bu y\u0131l TikTok’u haftal\u0131k olarak kullan\u0131rken, Instagram i\u00e7in bu oran %57. \u0130ndirmeler a\u00e7\u0131s\u0131ndan, TikTok, SensorTower’a g\u00f6re, bu y\u0131l d\u00fcnya \u00e7ap\u0131nda Apple ve Google cihazlar\u0131nda 596,1 milyon kez y\u00fcklendi ve Instagram i\u00e7in 570.7 milyon y\u00fcklemeyi a\u015ft\u0131. Dijital teknolojiye odaklanan Futurum Research’\u00fcn ba\u015f analisti Daniel Newman, “TikTok, son d\u00f6rt veya be\u015f y\u0131lda bu en gen\u00e7 demografide ola\u011fan\u00fcst\u00fc iyi bir i\u015f \u00e7\u0131kard\u0131. Snap’in mesajla\u015fmaya ve s\u00f6z konusu demografiyi bozmaya yapt\u0131\u011f\u0131n\u0131, video payla\u015f\u0131m\u0131na ve k\u0131sa video payla\u015f\u0131m\u0131na yapt\u0131.” dedi.<\/p>\n\n\n\n

Zuckerberg, s\u0131k s\u0131k yapt\u0131\u011f\u0131 gibi, rekabeti klonlayarak yan\u0131t verdi. Facebook, A\u011fustos 2020’de Reels video payla\u015f\u0131m \u00f6zelli\u011fini ba\u015flatt\u0131. Ekim ay\u0131nda yay\u0131nlad\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7 raporunda \u015firket, Reels’i 18 ila 29 ya\u015f aras\u0131ndaki kullan\u0131c\u0131lara hitap etmek i\u00e7in Facebook ve Instagram hizmetlerinin temel bir par\u00e7as\u0131 haline getirece\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Bereket ve lanet<\/h2>\n\n\n\n

Ancak Facebook’un gen\u00e7 kullan\u0131c\u0131lar\u0131 Instagram’a \u00e7ekme ve onlar\u0131 daha uzun s\u00fcre tutmaya \u00e7al\u0131\u015fma \u00e7abas\u0131, \u015firketin tam olarak d\u00fczenleyicilerin, yasa koyucular\u0131n ve giderek daha fazla endi\u015fe duyan ebeveynlerin hedef noktas\u0131nda olmas\u0131n\u0131 sa\u011flayan \u015feydir. Eyl\u00fcl ay\u0131nda The Wall Street Journal, muhbir ve eski \u00e7al\u0131\u015fan Frances Haugen taraf\u0131ndan s\u0131zd\u0131r\u0131lan ve sosyal medya devinin uygulaman\u0131n gen\u00e7lerin ak\u0131l sa\u011fl\u0131\u011f\u0131na zararl\u0131 oldu\u011funa dair raporlar\u0131 bildi\u011fi iddialar\u0131n\u0131 i\u00e7eren bir dizi belgeye dayanan bir dizi makale yay\u0131nlamaya ba\u015flad\u0131. bu konuda \u00e7ok az \u015fey yap\u0131yordu.<\/p>\n\n\n\n

Diziden sonra, milletvekilleri \u015firkete 13 ya\u015f\u0131n alt\u0131ndaki \u00e7ocuklar i\u00e7in bir Instagram \u00fcr\u00fcn\u00fc geli\u015ftirmesini durdurmas\u0131 \u00e7a\u011fr\u0131s\u0131nda bulundu. \u015eirket, projeyi duraklataca\u011f\u0131n\u0131, ancak kapatma taahh\u00fcd\u00fcnde bulunmayaca\u011f\u0131n\u0131 s\u00f6yledi. Kongre komiteleri, o zamandan beri, Mosseri’nin 8 Aral\u0131k’taki Senato ifadesi de dahil olmak \u00fczere, sosyal medyan\u0131n gen\u00e7ler \u00fczerindeki etkisi hakk\u0131nda \u00e7ok say\u0131da oturum d\u00fczenledi. <\/p>\n\n\n\n

Bir\u00e7ok senat\u00f6r, Facebook’un gen\u00e7leri bir kerelik B\u00fcy\u00fck T\u00fct\u00fcn uygulamalar\u0131na ba\u011f\u0131ml\u0131 hale getirme stratejisini kar\u015f\u0131la\u015ft\u0131rd\u0131. \u00c7ar\u015famba g\u00fcn\u00fc D-Conn.’dan Senat\u00f6r Richard Blumenthal, \u201cKendi kendini denetleme ve kendi kendini d\u00fczenleme zaman\u0131n\u0131n bitti\u011fine inan\u0131yorum\u201d dedi.0<\/p>\n\n\n\n

T\u00fcketicinin korunmas\u0131na ili\u015fkin Senato Ticaret alt komitesine ba\u015fkanl\u0131k eden Blumenthal, \u201cB\u00fcy\u00fck Teknoloji \u015firketlerinden baz\u0131lar\u0131 ‘Bize g\u00fcvenin’ dedi. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re Instagram ifadenizde bunu s\u00f6yl\u00fcyor. Ancak kendi kendine polislik g\u00fcvene ba\u011fl\u0131d\u0131r. G\u00fcven bitti.”dedi. <\/p>\n\n\n\n

Instagram 2 milyar kullan\u0131c\u0131 say\u0131s\u0131n\u0131 a\u015ft\u0131 Ama b\u00fcy\u00fcmesi yava\u015fl\u0131yor<\/h2>\n\n\n\n

Blumenthal ve Washington’daki di\u011ferlerinin bask\u0131s\u0131n\u0131n Instagram’da herhangi bir de\u011fi\u015fiklik yapmaya zorlay\u0131p zorlamad\u0131\u011f\u0131, Facebook’un uygulaman\u0131n kullan\u0131c\u0131 b\u00fcy\u00fcmesine g\u00fcvendi\u011fi i\u00e7in ba\u015fg\u00f6steren bir sorun. Ana Facebook uygulamas\u0131n\u0131n Ekim ay\u0131 itibariyle ayl\u0131k 2,91 milyar aktif kullan\u0131c\u0131s\u0131 vard\u0131 ve geni\u015fleme Instagram’a k\u0131yasla yava\u015fl\u0131yor. Instagram’\u0131n kullan\u0131c\u0131 taban\u0131 iki kat\u0131na \u00e7\u0131karken, Facebook sadece %30 b\u00fcy\u00fcd\u00fc. <\/p>\n\n\n\n

eMarketer’a g\u00f6re, Facebook uygulamas\u0131ndaki gelirin gelecek y\u0131l %18 artarak 135.1 milyar dolara, Instagram<\/a>‘\u0131n b\u00fcy\u00fcmesinin ise %30’u a\u015farak 60,5 milyar dolara ula\u015fmas\u0131 bekleniyor. Meta’n\u0131n \u015firketi s\u00f6zde metaverse’e (sanal ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik deneyimleri d\u00fcnyas\u0131) ta\u015f\u0131maya y\u00f6nelik cesur ve maliyetli emellerini finanse etmesi i\u00e7in Instagram’\u0131n b\u00fcy\u00fcmeye ve y\u00fcksek k\u00e2rlar elde etmeye devam etmesi gerekiyor. Heger, \u201cHala \u015firketin \u00e7ok \u00f6nemli bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyorum\u201d dedi. “\u00d6n\u00fcm\u00fczdeki be\u015f y\u0131la bakarsan\u0131z, Instagram geliri, \u00e7ekirdek platformdan elde edilen gelirden daha h\u0131zl\u0131 b\u00fcy\u00fcyor.”<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n en pop\u00fcler sosyal medya uygulamas\u0131 Instagram 2 milyar kullan\u0131c\u0131 say\u0131s\u0131n\u0131 geride b\u0131rakt\u0131.<\/p>\n","protected":false},"author":10,"featured_media":10337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1876],"class_list":["post-10336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-instagram-2-milyar-kullanici-sayisini-asti"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/10336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=10336"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/10336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/10337"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=10336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=10336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=10336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}